JOURNAL OF POSTGRADUATE
CURRENT BUSINESS RESEARCH
The Journal of Postgraduate Current Business Research (JPCBR) is an academic, refereed journal published quarterly. JPCBR publishes blind-reviewed original articles and theoretical reviews. JPCBR aims to address conceptual paper, book & article review, theoretical and empirical research issues that impact the development of business, entrepreneurship, economics and educations as an educational and scientific discipline, and promote its efficiency in the economic, social and cultural contexts, both domestically and globally.
SUBMISSION OF MANUSCRIPT
• Articles submitted for publication should fall within the guidelines listed in the Submission Guidelines section.
• Authors can submit manuscripts as e-mail attachments to the Editor-in-Chief at the following email : editor_jpcbr@.abrn.asia
Dr. Affendy Abu Hassim
Dr Badrul Hisham Yusof
Aim and Scope
The Journal of Postgraduate Current Business Research (JPCBR) is a high quality open access peer reviewed research journal that is published by ABRN.asia. The Journal of Postgraduate Current Business Research (JPCBR) published Quarterly. The Journal of Postgraduate Current Business Research (JPCBR) providing a platform for the postgraduate researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies, literature reviews and book reviews.The Journal of Postgraduate Current Business Research (JPCBR) welcomes and acknowledges high quality theoretical and empirical original research papers, case studies, review papers, literature reviews, book reviews, conceptual framework, analytical and simulation models, technical note from researchers, academicians, professional, practitioners and students from all over the world
JPCBR typically covers the following areas
BUSINESS & ENTREPRENEURSHIP
Entrepreneurship, Social Entrepreneurship, Accounting, Marketing, Economic Business, Banking, Finance, Risk Management, Islamic Business, Islamic Management, Islamic Banking & Finance,
SCIENCE AND TECHNOLOGY
Quantitative Sciences, Technology Innovation, Business Intelligence, Web Application Development, Data security, Project Management, Systems Analysis and Design. Science and values, Technology Management, Logistics, Operation Management, Science Information Systems and
GOVERNANCE AND SOCIAL DEVELOPMENT
Economic Development, Legal, Public Administration, Quality Management
EDUCATION, HISTORY AND CIVILIZATION
Education Management, Online Education, Lifelong Learning. Civilization, Education, History, Islamic Education, Islamic Studies,
All manuscripts must be submitted electronically through the e-mail to the editor at: editor_jpcbr@.abrn.asia or firstname.lastname@example.org. Authors are advised to follow the Author Guideline below in preparing the manuscript before submission.
The language of the manuscript must be in English.
Length of Paper
The length of the paper should not exceed 10 pages. Paper containing more than 10 pages words will be returned to the author(s). Articles should be typed in single-space (including footnotes and references) on one side of the paper only (preferably A4) with wide margins. Authors are urged to write as concisely as possible, but not at the expense of clarity.
Author’s Names and Affiliations:
Please indicate the given name and family name clearly. Present the authors' affiliation addresses (where the actual work was done) below the names. Provide the full postal address of each affiliation, including the country name, and, if available, the e-mail address, and telephone number of each author.
Clearly indicate who is willing to handle correspondence at all stages of refereeing, publication and also post-publication. Ensure that telephone numbers (with country and area code) are provided in addition to the e-mail address and the complete postal address.
A concise and factual abstract is required (maximum length of 150 words). The abstract should state briefly the purpose of the research, the principal results and major conclusions. An abstract is often presented separate from the article, so it must be able to stand alone. References should therefore be avoided, but if essential, they must be cited in full, without reference to the reference list.
Immediately after the abstract, provide a maximum of 8 keywords, avoiding general and plural terms and multiple concepts (avoid, for example, 'and', 'of').
Submission Preparation Checklist
Before submitting the manuscript, author(s) should check the following list:
1. The submission has not been previously published, nor is it before another journal for consideration.
2. The submission file is in Microsoft Word file/ PDF format.
3. Manuscript has been made in the light of Journal’s author guidelines.
4. Author(s) did not mention his or her name and affiliation in the main text
5. Author(s) has read all the guideline of the journal.
ARTICLE PROCESSING FEE
Please see Article Processing Fee Section (APC) for payment method and for those needed, our account no will be notified to the author through e-mail after the successful review process.
Copyrights for articles published in
The Journal of Postgraduate Current Business Research (JPCBR) are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.
CURRENT ISSUE & ARCHIVE
JPCBR VOLUME 1 NO. 1 AND 2 (2016)
Article in Journal
1. The Effect of Social Media Sales Promotion towards Customer Purchase Decision
Alif Huazam 1(1) 1-7 January (2016)
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupons, are the most common form of sales promotions used by organizations. However, non-monetary promotions, such as free gifts, free samples, sweepstakes and contests, are gaining popularity given the negative effects of frequent discounts. Nowadays emerging promotions includes social media. Social media are fundamentally changing the way we communicate, collaborate, consume, and create. They represent one of the most transformative impacts of information technology on business, both within and outside firm boundaries. This study purportedly designed to stimulate innovative investigations of the relationship between social media and consumer purchase decision. In this paper we outline a broad research agenda for understanding the relationships among sales promotion and social media with consumer purchasing decision. We hope that the flexible framework we outline will help guide future research and develop a cumulative research tradition in this area.
Decision Making, Online Shopping, Consumer Behavior, Social Media tools
2. The Impact of CSR, Word of Mouth in Brand Image Effectiveness at PTPTN Agency
Azli Abdul Aziz 1(1) 8-13 January (2016)
Due to the increasing cost of higher education continues to grow from year to year and the numbers of students in Malaysia are eligible to enter the public universities and private colleges increasingly favorable. The Malaysian government is always alert and attentive to produce many scholars and knowledgeable people together to achieve vision 2020. On awareness and obligation rulers of a country that is currently leading developed countries and further studies have been made by the government as well. One agency was set up under the supervision of the Ministry of education has been given the name as the National Higher Education Fund Corporation (PTPTN). This agency was established under the 566 Act, National Higher Education Fund Corporation.With the establishment of PTPTN showed the Malaysia government's very committed helping the less fortunate to extend their studies to a higher level. The Malaysia government provides a number of provisions by PTPTN with borrowed funds amounting to RM23 billion of the total funds allocated, namely RM35 billion since from 1997 to present. Fact from Ministry of Education , Majlis Amanah Rakyat (MARA) is established in advance on March 1, 1966 under the Parliament Act . The main function of MARA is offering various types of loans and purposes specialty to help all Bumiputera and no interest rates education loan. Beside PTPTN and MARA, Malaysia also have education funds from every states like example Johor Educational Foundation, Selangor Educational Foundation, Pahang Educational Foundation and so on.
Higher Education Loan, interest rate and payback period
3. The Relationship between Internal Marketing and Employee Performance in Telecommunication
Industry in Malaysia
Mohd Fadli Bin Mahmud 1(1) 14-19 January (2016)
Dynamism of growing competition, customers’ expectation and preferences, technological advances, and business propositions made many service organizations to think of a marketing approach to deliver satisfaction to the customers. Consequently, working in such altering environment requires the accurate sort of staff to survive. It is at this point that the concept of internal marketing and internal customer satisfaction arises. Existing literature provides a number of examples that illustrate how the internal marketing improves job satisfaction but no one had investigated the effect on the employee performance in Malaysian Telecommunication industry. This article aims to propose a theoretical framework to find the best relationship between internal marketing practices and employee performance. The framework presented is a first step towards a more holistic and theory-based approach to understanding the link between, internal marketing and employee performance. This framework also is designed to serve as a basis for future research in this area
Internal Marketing, Employee Performance, Telecommunication Industry
4. The Impact of Source Credibility / Expertise, Service Quality, Relationship and Message
Characteristic to the Word Of Mouth Effectiveness
Ridzal Hasim 1(1) 20-26 January (2016)
Abstract: Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers’ attention to the products or services that they provide. One of the ways that they can be distinguished from others and achieve competitive advantage is using word of mouth. Although many studies demonstrate that word of mouth are effective in influencing consumers, but very few study go in depth on how to make the word of mouth to become more effective and its determinant. The purpose of this study is to develop a conceptual framework on the potential effects of variables on word of mouth effectiveness. A thorough review of literature reveals four mainstreams of factors affecting word of mouth effectiveness with one mediator. These includes source expertise, service quality, interpersonal relationship and message characteristic. The study expects to make key contributions to business in setting their marketing strategies and developing long term relationship with customers.
Word of Mouth, Customer satisfaction, consumer behaviour and perception , marketing , service quality
5. Factors of online learning adaptation for education purpose
Siva Prakash Ramasamy1 (1) 27-32 January (2016)
The purpose of this article review is to examine the interrelation of customised learning and brand trust with online learning. There are thirty journal articles utilized for the purpose of this paper construction. The findings in the journals suggest that trust and customised learning plays significance vital role in online learning.This paper is based on current trend of learners’ need that prefers marriage of both technology and flexibility.
Online learning, young learners, customisation, customised learning, brand trust, education
6. The Effect of Pricing, Market Access and Customer Relationship Management Toward Social Media
and Entrepreneurship (SMEs) Growth
Arman et al 1(2) 01-07 November (2016)
In today’s market, conventional ways of doing business is shrinking and new marketing strategies and business models are flourishing. This is to ensure that the business has a competitive edge against its competitors. Social Media and Entrepreneurship (SME) has taken a rise in recent years but even though the technology is relatively new, it cannot escape basic economic variables. This paper aims to study the relation between growths of SMEs in accordance to these variables; pricing, market access, and customer relationship management. Jagongo and Kinyua (2013) provide the theoretical framework for this paper and is the standard in validating existing literature from 2013 until 2016. This paper uses literature review to find how these variables interact with one another to attract the growth of SMEs. In summary, pricing is an issue that classic business model had to tackle, but it did not have much impact on SMEs due to pricing usually aligns with consumer responses. Market access is also a strong point in SMEs growth since the availability of ICT resources. Last but not least, based on changing pattern of customers’ demand, SMEs can adapt and update its customer relations so that it becomes and stay relevant in today’s changing markets.
Social Media and Entrepreneurship (SME); Pricing; Pricing Effects; Market Access; Customer Relationship Management (CRM); Classic Business Model.
7. Review of Customer Adoption on Mobile Payment
Arman et al 1(2) 08-14 November (2016)
Mobile payments become a familiar tool in internet banking that the transaction are made by online banking through virtual transaction. In accordingly with current technological advancements, mobile payments are very popular and became the pattern for customers to pay in online ways. Although at the beginning it was introduced into the payment method to pay for mobile reception is very small that will receive the benefits and advantages but the day it was acceptable and was proven through studies on mobile payments in some countries and some researchers. Because of marketing system change in accordance with the situation and present an advanced and requires time and circumstances quickly, efficiently and effectively, now mobile payments become a tools that customer easy to pay and buy online without going to the bank. There are many theory of researchers tried to use to determinants of mobile payments adoption and they used a variety model to tested and analyzed what the relevance characteristics that determine an intention of customer to adopt this technology in social networks. For this review, we just look at the popular method in research for mobile payments is Technology Acceptance Model (TAM) that almost researchers used to make a hypotheses and measure what a strongly factors that affected the intention to use mobile payments whether perceived ease to use, perceived of usefulness, perceived of risk, perceived of trust, are safe to use in adoption to use mobile payment.
Mobile Payments, Technologies, Customer Adoption, Intention to use, Technology Acceptance Method, Online Banking, Ease to use, Usefulness, Risk, Trust.
8. The Role of Corporate Social Responsibility in The Corporate Brand Building
Arman et al 1(2) 15-26 November (2016)
Corporate brand will always portray positive image of a business. A good corporate brand is also associated with positive value perception of the stakeholders (consumers, suppliers and even the employees) and shareholders towards the business. The corporate brand has been long-time known as the best strategic distinguisher that differentiates a business with other businesses which simultaneously became a strong competitive advantage against others. In real entrepreneurship world, companies and organizations (mostly profit oriented) have spent noteworthy time and huge investment to develop, manage and protect their corporate brand. There are even organizations that exhaustively spent their significant resources on the ranking and rating of their brands to be the “super-brand” which is also becomes the top corporate brands among others. The corporate brand also broadly viewed as a structured object that can be manipulated, controlled, projected and brought “to life” by an organization. When described in more detail, it is said that “a corporate brand will potentially posses rich heritage, assets and capabilities, people, values and priorities, a local or global frame of reference, citizenship programs, and a performance record.
Corporate brand, corporate social responsibility, social donation, sponsorship marketing, social alliance, value chain CSR, corporate image.
JPCBR VOLUME -
Call For Paper
Volume 2: 2016
The Journal of Postgraduate Current Business Research (JPCBR) is a quartely, online and double blind peer reviewed journal with a mission to publish quality research material in all areas of Business and Management Sciences. It welcomes the researchers having different research and academic backgrounds from all around the globe to submit their contributions for the journal. It is interested in publishing rigorous research papers that provides sound theoretical and clear insights with future practical and actionable implications for the well being of stakeholders of the society as a whole. As the journal is keen to promote the research in the field of Business and Management so the journal is pleased to publish the research contributions in any new and emerging topic of the these areas.
The Editors invite papers including case studies, lecture articles, forum and opinion pieces, book reviews, teaching strategies, and current research in business practice. Accepted papers are published online on a continual basis throughout the year.
Articles submitted before September 30, 2016 will be assessed for review and possible inclusion in Volume 2. Subsequent submissions will be scheduled for Volume 3: 2016.
ARTICLE PROCESSING FEE
If the paper is accepted for publication, author(s) will be asked to pay 100 USD as article publication fee in order to defray the operating costs. Waiver policy is not applicable.
Preferred mode of Payment is to pay via - Paypal, Credit Cards or Online transfer.
Payment procedure and our account no will be notified to the author through e-mail after the successful review process.
ABSTRACTING & INDEXING
The Journal of Postgraduate Current Business Research (JPCBR) JMIR is currently in submission process to be index in more than 18 bibliographic databases and abstracting services, including Medline [Index Medicus], CINAHL, Information Science Abstracts, INSPEC (Institution of Electrical Engineers), Communication Abstracts, The Informed Librarian Online, LISA (Library and Information Science Abstracts), EMBASE, Scopus, Science Citation Index Expanded, PsycINFO, LISTA (Library / Information Sciences & Technology Abstracts), ASSIA (Applied Social Sciences Index and Abstracts) database, CSA Social Services Abstracts database, Pubmed Central, and others..
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